Last updated May 29, 2026
This Privacy Policy explains how Whatcom House (operated by Genaro Shaffer, WA Real Estate Broker #27119, affiliated with Bellwether Real Estate) collects, uses, and protects information when you visit whatcomhouse.com.
Information we collect
You provide directly: name, email, phone, mailing address, and details you share through forms (home valuation requests, contact, property inquiries, lead-magnet downloads).
Collected automatically: IP address, browser type, device type, pages visited, referrer URL, search terms, and behavioral data via Google Analytics, Microsoft Clarity, and Rank Math.
Cookies: we use first-party and third-party cookies for site functionality, analytics, and remarketing. You can decline non-essential cookies via the consent banner.
How we use it
- Respond to inquiries and provide real estate services
- Send market reports and educational content (you can unsubscribe any time)
- Improve site performance and content
- Comply with NWMLS, Washington state, and federal real estate laws
Sharing
We share information only with: Bellwether Real Estate (brokerage), NWMLS (listing service when you submit a transaction-related form), our IDX provider for property search, escrow and title services when initiating a transaction, and analytics/email vendors under contract (Google, Microsoft, MailerLite). We never sell your data.
Your rights
Washington and California residents have the right to know what data we hold, request deletion, and opt out of sale of personal information. Contact us at genaro@genaroshaffer.co to exercise these rights.
Children
This site is not directed to children under 13. We do not knowingly collect information from children.
Security
We use SSL encryption, managed WordPress hosting (Kinsta), and regular backups. No method of transmission over the internet is 100% secure, but we follow industry best practices.
Changes
We may update this Privacy Policy. The “Last updated” date at the top will reflect any change. Continued use of the site constitutes acceptance of revised terms.
Contact
Genaro Shaffer · Bellwether Real Estate · 11 Bellwether Way, Suite 201, Bellingham WA 98225 · (360) 389-6616 · genaro@genaroshaffer.co